Did you know that investing in on-page SEO services could improve your business traffic, revenue, and credibility? The best part is, you don’t have to figure it out alone. At CTRL+ALT Digital, we offer affordable local SEO services that allow businesses to grow. SEO is a key part of modern marketing and local business growth strategies. Check out these five benefits of on-page SEO services that are sure to elevate your overall marketing strategy.
To understand what on-page SEO services are, you first need to understand what SEO is. SEO, or search engine optimization, is the process of increasing page rankings on search engines organically - not through paid keywords or advertisements. SEO uses tools such as keywords, metadata, and backlinks to improve search result rankings for a business website.
There are two pieces to effective SEO: on-page SEO and off-page SEO. On-page SEO focuses on the SEO strategy within a webpage while off-page SEO focuses on external links and management. For the purposes of this article, we will be focusing on on-page SEO.
Many people believe that on-page SEO is purely about content. While content is an important part of the puzzle, it is not the only piece. An effective SEO marketing strategy also involves technical elements such as website usability, mobile capabilities, on-page link building, and site speed. An SEO strategist will be able to take a look at your individual website and build a strategy specific to your business.
One of the big reasons to invest in SEO for your business is to help boost your rankings for local business listings. This is especially beneficial for small businesses that are trying to make a name for themselves in a local market. Having a strong, well-designed online presence is important for growing local businesses. In fact, “near me” is one of the most searched key phrases on Google.
When you optimize your site for local rankings you increase the chances of relevant customers finding your business. On average, customers only look at the top 3 search results for local businesses before visiting the store or making a purchase. On-page SEO has been proven to increase your chances of taking over one of those crucial spots and increasing traffic (and therefore sales) to your site.
One potentially surprising benefit of investing in on-page SEO services is that a well-optimized site can help increase not only your online traffic but your in-store traffic, as well. When you optimize your content using keywords, links, and functionality, you can exponentially increase the number of users you draw to your site. More importantly, you’ll be drawing in users who are interested in the products or services you offer.
In addition, website traffic is directly correlated with foot traffic for local or brick-and-mortar businesses. In fact, on average, 75% of local searches turn into in-store visits. This means that if you are ranking well for local searches, you’re much more likely to increase the traffic to your physical location and therefore more likely to increase your sales.
With more organic, relevant traffic being directed to your website, you are likely to see higher conversion rates from your on-page SEO efforts. The conversion rate is the number of visitors that make a purchase on your website or complete an action that is deemed valuable, such as contacting the business. The average conversion rate varies depending on the industry, however, the average conversion rate across all industries is 2.4%.
One of the most important factors when trying to increase your conversion rate is the user experience. Research shows that customers will leave a site if it takes too long to load or is difficult to navigate. A professional SEO strategist will be able to evaluate your website and determine the appropriate changes that need to be made to optimize your site for the best conversion rate possible in your industry.
On-page SEO services can also increase your click-through rate or CTR. Your click-through rate is the number of clicks your content receives in relation to the number of views it gets. For example, consider you are optimizing your web page for “Jacksonville Florida Car Repair” and 1,000 people search for that term in an hour. If 10 people click on your website as a result of that search, your CTR would be 1%.
By improving your SEO, you also improve the actual number of clicks you receive as a percentage. The average CTR across all industries is 1.91%. That means that if you do not have well-optimized SEO for your website, you are missing out on virtually all relevant traffic.
Finally, optimizing your website will greatly improve your user experience for your customers when visiting your website. User experience is one of the most important factors that customers consider when choosing a product or service. The bottom line is, if they have to wait for pages to load or have trouble finding things on the website, they will simply choose a different company to shop with rather than waiting for your site to potentially work.
In addition, up to 80% of website traffic comes from mobile devices, especially when shopping. This means that your site needs to be optimized for not only speed and navigation, but also for mobile capabilities. With all these functions combined, the user experience will skyrocket, and in turn, so will your conversion, traffic, and ultimately, your revenue.
In the marketing world, SEO is considered one of the most important parts of a marketing strategy. SEO professionals are here to help you grow your business. On-page SEO services can help you plan out your marketing, optimize for your chosen keywords and search terms, and improve the overall user experience.
Our SEO strategists are trained to spot weak points in your website design and create optimized content and an overall SEO plan. Contact us today to see our affordable local SEO services and determine how CTRL+ALT Digital can help you grow your business with on-page SEO!