Digital Analytics Experts
Digital Analytics is one of the greatest opportunities that exists in digital marketing, and yet it is also underutilized by many businesses due to a lack of resources and expertise. Successful businesses routinely make data-driven decisions based on information collected by tools like Google Analytics, Google Ads, Adobe Analytics, HotJar, Crazy Egg, Lucky Orange and more. Do you want to use data analytics to take your business to the next level, but don’t know how? We can help.
Data analysis goes beyond reporting. Sure, we set clients up with custom dashboards and reporting regularly, but the real value is in drawing actionable insights from the data. A report can identify when one of your marketing channels is underperforming. Data analysis can identify why it’s underperforming, and a great analytics and digital marketing team can recommend changes to your site or campaigns to bring the channel’s performance in line with expectations.
In order to make sound data-driven decisions, CTRL+ALT Digital ensures your site’s analytics tools are correctly implemented. Whether starting from scratch or auditing/repairing an existing implementation, we know the critical importance of data integrity. After data integrity is established, we thoroughly analyze your data to determine opportunities for increased ROI. We then work internally to present a roadmap of optimizations, which we can triage based on level of effort, available resources, and level of impact. We then can analyze the impact of the changes to determine if the optimizations improved ROI and customer experience as intended. Finally, we continue the cycle to bring about continual improvement.
Digital analytics services include:
- Implementation of Google Analytics, Google Tag Manager (GTM) & Other Tools
- Customized Analytics Tool Implementation for Advanced Data Collection
- Traffic Filtering
- Technical/Data Auditing
- Customized Ad-Hoc & Recurring Reporting
- Advanced Segment Building
- Funnel Analysis
- Dedicated Digital Analyst
- Simple-to-Understand Communications About Data & Analytics Findings
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