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Google Ads is a feature-rich advertising platform that can be endlessly optimized. This helpful guide explains how we approach Pay-Per-Click (PPC) campaigns to drive successful results and to maximize client budgets.

Often Google Ads is synonymous with PPC when considering online advertising. Although nearly every PPC strategy should include Google Ads, if you don’t evaluate Microsoft Ads as a viable PPC platform, you’re missing out.

Based on our firsthand experience and pain points clients have shared with us about working with their previous technology and marketing partners, we’ve put together a list of reasons to break up with your agency and never look back!

Take a look at one of the major shifts companies are making that CTRL+ALT Digital has adopted upon its inception, and our reasons for championing the trend to continue.

Accelerated Mobiles Pages (AMP) are here to stay, but the choice on whether or not to implement AMP is not always clear. We share the pros and cons of AMP for a variety of use cases to help you decide the best path forward for your business.

Citations are a powerful way to help people find your website while creating meaningful backlinks for SEO, but what are they? Why do they work? And how do you set them up? This useful guide answers these questions and more.