Branding & Logo
Reboot Your Brand
Your brand is the holistic view of your company and how you connect with your audience. It’s an experience and a feeling people have when they think about your company. It is not simply your logo, although that’s an important part of it. CTRL+ALT Digital can provide complete branding services from company naming, color palette selection based on color psychology research and font styling to brand and market positioning, marketing strategy, tagline copywriting, logo design, brand strategy, value proposition development, brand voice, branding guidelines and more.
We’ll first have you complete a branding questionnaire so that we can get to know your business better and the vision for your brand. Research is the foundation of successful projects and campaigns. We’ll get to know your business, your customers/target audience (both current and aspirational), your competitors, examples of existing brands you like, and more. Consistency is key and we’ll work with you to develop comprehensive branding guidelines. We can even develop customer service email templates so that your team has a consistent brand voice, no matter who is responding.
Comprehensive research up front ensures that when we move to the graphic design phase for the logo, our proposed logos are on target and require minimal revisions for most clients.
Research shows 91% of people do business with companies they trust. At CTRL+ALT Digital, we take the time to learn about you and your business to ensure we get it right. Your customers have endless options at their fingertips so the need to stand out with on-target branding is even more important than ever. Contact CTRL+ALT Digital today and we can help build your brand, establish trust and ultimately gain more business through better branding.