Did you know that customers judge the credibility and quality of your business based on your website design? As a matter of fact, customers will choose a company with a “good” website design over a company with slow loading times or outdated designs. Advertising agencies in Jacksonville like CTRL+ALT Digital provide website design and development services that can make your business stand out from the competition. As you plan out your website design consider these design trends that are taking the industry by storm.
Animations have been on the rise and this is continuing. Animating text and images in as the user scrolls is a modern and eye-catching way to capture attention. Mouse-based motion when users hover over icons helps to make the website more interactive and provides a fun and sometimes unexpected experience for the user. By offering these visually delightful interactions, it can also increase the time users spend on your website.
By organizing data into digestible content like infographics, users are more likely to retain the information. We are all suffering from information overload. By having a website with important data that is communicated visually, you can help ensure that data makes an impact instead of being glossed over because it is too complicated or too much to read.
Hero sections have been the talk of the industry lately due to the impact they carry on a website. This trend uses bold typography to catch the attention of customers rather than bombarding them with imagery without a call-to-action. A hero section mimics the headline of a newspaper, offering one section with creative, yet readable typography at the top of the page. This makes the user focus on why they came to the page and gets their attention right away.
Following the trend of simplicity this year, bold text as a design element stands out in the world of web design. In contrast, the element can actually be used in maximalist designs as well, making it a versatile element for any industry. Because bold typography can easily become overpowering, it is important to consider font, scale, and balance when planning a design that features bold typography.
Video is definitely here to stay! Marketers who use video grow their business 49% faster than those who don’t. Telling your story through video, whether an animated 2D explainer one, brand video or simply a video in the hero section, can help ensure your message is retained. It’s an easy way to concisely explain an overview of services, attract attention and more. CTRL+ALT Digital can also provide for any video and animation needs.
These trends are just the tip of the iceberg. At CTRL+ALT Digital, we can help elevate your website with the latest trends and customized design options. Check out our website design and development services to see what we can offer you!