Client
Spruce Aesthetics + Infusion Bar
Industry
Medical Spa, Aesthetics & IV Therapy
Services
The Challenge
Spruce started as a mobile IV therapy company serving the Salt Lake City area. When it grew into an upscale brick-and-mortar med spa, its marketing had to grow with it. It needed to fill the appointment book and give the brand a look that matched the experience inside the door.
Our Solution
We started where results show up fastest, with a rebuilt Google Ads campaign. From there we added ongoing SEO, email and social media marketing, and website improvements. When Spruce was ready to rebrand, we led that too. We designed the new logo and a website centered on aesthetics, then followed with an animated brand video, print pieces, and product labels. More than seven years later, we're still working side by side.
In the first month after CTRL+ALT Digital took over their Google Ads and website management, Spruce saw:
- 533% increase in conversion rate
- 52% increase in click-through rate (CTR)
- 74% decrease in cost-per-acquisition (CPA)
Before & After
What the Client Said
"We had tried several marketing companies to meet our marketing needs and felt disappointed every time. Finally we found Control Alt Digital and they have exceeded our expectations. They understand our needs and not only meet them, but they think of things to enhance our business that we have never thought of. Every task we bring to them they knock out of the park and in a very timely manner. They truly feel like a part of our business and have our best interest in mind."
Lauren Lightfield
CEO & Co-Founder, Spruce Aesthetics + Infusion Bar
The Work
Website Design & Development
A refined WordPress site built around the new Spruce brand. Soft lifestyle photography and a sage-and-copper palette set the tone, while clear paths into aesthetics, IV therapy, vitamin shots, medical weight loss, and more, guide visitors from browsing to booking.
Scroll on the laptop image sidebar to view the homepage design. View Live Website
Logo Design
The Spruce mark is a flowing, interlocking S monogram that captures the calm, restorative feel of the spa. We delivered a primary horizontal lockup, a stacked version, and a standalone symbol that works in various mediums including digital, social, print, signage, product labels, and beyond.
Animated Brand Video
An animated explainer video that introduces Spruce, the services and the experience waiting behind the door. It's built to play on the website, in the med spa, at events, and across social channels.
Business Cards
Deep green, crisp white, and the copper monogram come together on two-sided cards, giving the team a leave-behind as polished as the treatment rooms.
Services Menu
A printed treatment menu that lays out Spruce's full range of aesthetics and IV services, making it easy for clients to browse during their visit.
Product Label Design
Custom infusion labels put the Spruce name on the product itself, so every IV drip reinforces the brand.
Billboard Design
Outdoor advertising announced the new med spa with the brand's signature green panel and an oversized monogram that turns heads from the street.
Google Ads PPC Campaigns
Search ads built around Spruce's highest-value services, from aesthetics services to GLP-1 weight loss medication, put the brand in front of potential clients the moment they search.
Social Media Ad Campaigns
Static and video ads promote GLP-1 weight-loss treatments with seasonal messaging/imagery and new-client offers. Each one ends with a clear call to book a free consultation.
