When our client Olympus Health & Performance (OHP) came to us with an urgent need to quickly spin up a campaign for their new service of coronavirus antibody testing, we kicked into high gear. OHP had just gotten approval to be the first and only provider in Utah to administer COVID-19 antibody tests and demand was overwhelming. Because of the timely nature, every moment counted. In under a week, we executed a highly successful marketing campaign that has kept our client slammed since it started.
First, we knew that we needed to secure a new domain name apart from their main URL that would resonate and be easy to remember for those looking for testing. We conducted keyword research and learned that “coronavirus” was far more heavily searched than “COVID-19” so we secured UtahCoronavirusTest.com. We quickly designed, developed, wrote clear and extensive content explaining everything Utahns needed to know about coronavirus antibody testing/how to get tested, added analytics tracking so we could measure everything, and launched it!
Since the launch of UtahCoronavirusTest.com:
CEO & Co-Founder