Client Overview

 

When our client Olympus Health & Performance (OHP) came to us with an urgent need to quickly spin up a campaign for their new service of coronavirus antibody testing, we kicked into high gear. OHP had just gotten approval to be the first and only provider in Utah to administer COVID-19 antibody tests and demand was overwhelming. Because of the timely nature, every moment counted. In under a week, we executed a highly successful marketing campaign that has kept our client slammed since it started.

First, we knew that we needed to secure a new domain name apart from their main URL that would resonate and be easy to remember for those looking for testing. We conducted keyword research and learned that “coronavirus” was far more heavily searched than “COVID-19” so we secured UtahCoronavirusTest.com. We quickly designed, developed, wrote clear and extensive content explaining everything Utahns needed to know about coronavirus antibody testing/how to get tested, added analytics tracking so we could measure everything, and launched it!

Since the launch of UtahCoronavirusTest.com:

  • 15% Overall Website Conversion Rate
  • 26% PPC Conversion Rate
  • 30% Email Conversion Rate
  • 30% Paid Social Media Conversion Rate
  • 3 stories in Utah-area media (ABC4, The Salt Lake Tribune, and KSL) generating thousands of visits and over 700 conversions

Services

Website Design & Development
PPC
SEO
Graphic Design
Email Marketing
Social Media
Public Relations
WordPress Hosting
 

"I can't praise your team enough on how quickly you delivered a successful campaign. Your team has done an incredible job. Our successes are because of you!"

Lauren Lightfield
CEO & Co-Founder

 

Full Homepage Design

 

Public Relations

 

TV Interview - Good Morning Utah

 

Social Media Graphics

 

Google PPC Ad

 

Microsoft PPC Ad





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      You have digital marketing and technology needs. We have digital marketing and technology expertise.

      Let’s find out if we’re a fit.





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