Client Overview
Animated Videos (2D)
Veterinary Orthopedic Implants (VOI) saw a need in the veterinarian community for cost-effective implants for animals such as dogs, cats, horses and even koalas. They began manufacturing and selling these implants and soon moved on to selling sutures, power and everything else needed from Cut to Close™ during surgery. VOI desired a series of videos and animations to explain some of their value propositions in a simple but very engaging way.
One of the many benefits VOI offers their clients is an Annual Order Program so that veterinarians can anticipate needs and purchase items in a larger quantity to have on hand. This saves on shipping costs and ensures animals don’t need to wait longer to have the surgery. We developed an engaging, animated video to create awareness, explain the benefits and to help increase utilization. Annual Order Program participation is up 50% since launching the video.
Animated Videos (3D)
VOI tapped CTRL+ALT Digital to also develop a 3D video to showcase features of their new Elite TPLO plate. The video helps veterinarians seamlessly learn about the new product and how it can benefit their patients.
Corporate Branding Video
We also worked with VOI to develop corporate branding videos, two years in a row. We were on location filming for two days to help them tell their compelling and heartwarming story.
The video is used on their new website, at trade shows, in various marketing materials and shown to veterinarians during continued education classes that VOI hosts.
Services
"We contracted with CTRL+ALT Digital to create several animated videos for both promotions and trade shows and also our corporate video which allowed us the opportunity to tell our story. They have knowledgeable and professional team members that made our VOI team feel at ease every step of the way. We were thrilled with the end results and already have new video concepts in progress. Overall working with the CTRL+ALT Digital team was easy and professional. We've enjoyed building our YouTube channel to house the videos and our most important trade show was a multimedia success! Our Annual Orders (one of the videos) were up 50% and web sales up over 300% so far in 2019 which has exceeded our conservative expectations. Not only do our current customers understand our purpose, new customers "get it" in fewer conversations."
Korrie Wilhelm
Executive Vice President
