Client Overview
American GroundPro underwent a transformative rebrand, evolving from First Coast Mulch to better reflect its expanded offerings and core values. Partnering with CTRL+ALT Digital, we developed a new name, logo, and website to showcase their broader expertise in mulch, soil, and erosion solutions.
The updated logo retains a version of the original palm tree, inspired by its strong, stable root system, while the shield symbolizes integrity and trustworthiness. Together, these elements highlight the company’s expanded capabilities and enduring commitment to quality.
The rebrand also included a modern, responsive website redesign. Featuring stunning imagery, engaging videos, and before-and-after project showcases, the new site enhances user experience and reinforces American GroundPro’s position as a trusted industry leader.
Services
"The team at CAD did a great job capturing the essence of our business and translating it into a comprehensive rebranding that rationalized three acquired brands into a single vision for the future. The website that followed is fantastic, and we've heard from customers and friendly competitors that it is next-level for our industry."
Craig Stein
CEO
Homepage Design
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Logo Design
Brand Guidelines
