Client
American GroundPro
Industry
Ground Protection & Mulch Installation
Services
The Challenge
American GroundPro came to CTRL+ALT Digital with four companies operating under four separate identities. First Coast Mulch, EZ-Mulch, Innovative Mulching, and Mulch Blowers of Florida each carried their own name and local reputation, and none of them reflected the scope of the combined business.
Our Solution
We unified all four under a single identity. The new name, American GroundPro, reflects capabilities that now span mulch installation, soil management, erosion control, and material placement, and positions the company for continued national growth. From there we built out the logo system, brand guidelines, website, business cards, apparel, and email signatures.
Before & After
What the Client Said
"The team at CAD did a great job capturing the essence of our business and translating it into a comprehensive rebranding that rationalized three acquired brands into a single vision for the future. The website that followed is fantastic, and we've heard from customers and friendly competitors that it is next-level for our industry."
Craig Stein
CEO, American GroundPro
The Work
Website Design & Development
A fast, responsive WordPress build that puts American GroundPro's expanded capabilities front and center. Full-width imagery, embedded video, and before-and-after project showcases give prospects visual proof of the work, and clear calls-to-action to contact AmericanGroundPro throughout the site turn that interest into inquiries.
Scroll on the laptop image sidebar to view the homepage design. View Live Website
Logo Design
The mark carries forward the palm tree as a nod to the First Coast Mulch logo. We then expanded on it to show the root system symbolizing strength and stability, and paired it with a shield that signals integrity and trust. The result stays familiar to longtime customers while representing a much larger company. We built the identity as a flexible suite rather than a single lockup: a light version for dark backgrounds, a full-color treatment anchored in the brand's deep green, and a solid dark variant for high-contrast and single-ink applications.
Business Cards
Two-sided cards that carry the system into the field. Contact details lead on the front, while the back pairs the logo with the brand tagline, Grounded in Excellence. Built on Trust. The green and white palette keeps every card recognizable alongside the rest of the brand.
Apparel Design
Field-ready uniforms that turn every crew member into a walking billboard. Clean, professional, and unmistakably American GroundPro on the job site, with shirts produced in black, dark green, and white.
Brand Guidelines
A complete reference so the brand holds up long after handoff. The guide documents logo clear space and minimum sizing, the color palette, typography, usage, and the company's core values. This gives printers, vendors, and internal teams a single source of truth for every future application.
